Autumn Jones

News Media Leader

Content Management Tactician

Strategic Communicator

LINKEDIN PROFILE

RESUME

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My name is Autumn Jones, and I'm a dynamic News Media Leader, Content Management Expert, and Strategic & Crisis Communicator with 20 years of experience in competitive broadcast journalism and law enforcement external communications. My skillsets include high-pressure breaking news and enterprise story systems, creative showcasing, talent engagement and emotional promotion, messaging, and story-telling on TV and digital platforms. I have driven organic growth on government social media and implemented a culture of broad, responsive, and transparent access to law enforcement that builds productive relationships with the community and media, while also building trust and support for officers. And I've led teams of people in content creation and execution that exceeds performance goals and even won awards.

How can I help lead your organization to the next level?

EXPERTISE

I'M A DYNAMIC EXECUTOR

Execution is my wheelhouse. My highly-focused vision and decisive execution of projects delivers results, whether it's ratings points and viewer numbers, or likes, social engagement, and push alert open rates. I'm a high performer, an independent thinker, and focused competitor who relishes tackling content creation and distribution challenges.

I'M A DECISIVE LEADER

Success is sweeter when you're doing it with a team of people. As an experienced leader, I value a blend of empathy with drive, accountability, and decisive action. I practice thoughtful coaching that connects with teammates and encourages them to excel in their strengths and develop new ones. I also encourage verbal collaboration to get feedback and buy-in on our next steps as a group.

I'M A PROBLEM-SOLVER

I am not intimidated by problems and will chew on something until we can get it figured out. I am upbeat in the face of change, resilient when it comes to hard work and challenges, and dedicated to contributing what's needed for my team's success.

EXPERIENCE

EXPERTISE

EXPERIENCE

2005-2020

Executive Producer,

Senior News Producer

WFTV-9 Orlando, FL

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of 15 years of robust experience in local broadcast journalism, leading teams on high-profile, award-winning coverage and managing and distributing live and video content, on-air and online.

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2020-Present

Media Relations and Strategic Communications Manager

Orlando Police Department

Leads strategic & crisis communication and brand management for a nationally-recognized law enforcement agency. Drives social media content creation and growth. In 18 mos., increased audience by 50%, Impressions by 58% and Video Views by 270%. Implemented a new culture of broad, responsive, and transparent relationships and access to OPD for the media and public via online (social media) and in-person engagements.

Develops creative new messaging, photo, and video strategies to effectively showcase and promote crime-fighting successes, public safety messaging, authentic officer stories, community engagements, recruiting, & department programs within local government guidelines on-air & online.

2002-2005

News Producer

WWMT-3 Kalamazoo, MI

Produced 5:00pm newscast. Applied strong news judgement to lead content and coverage efforts dayside. Collaborated well with a team of reporters, anchors, and management. Field-produced anchor team during live special at the Tulip Festival in Holland, MI.

2000-2002

News Producer

KOMU-8 Columbia, MO

Produced 10:00pm, 5:00pm, 6:00pm and KOMU Today newscasts. One-man band reporting included shooting and editing video on Avid. Field-produced in-depth segments for newscasts and sweeps. Worked closely with reporters on final product for air. Supplied content and design to station website. Internship with WTXF-29 in Philadelphia for 2000 Republican National Convention.